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Chris Alexander

Chris Alexander

Chris Alexander is the Program Director for Toura where he is responsible for client relations, product development and business development.  Prior to his work with Toura he was the Manager of Interactive Technology at the San Jose Museum of Art where he was instrumental in producing interpretive audio and video content and deploying it to multiple platforms including mobile devices.  In 2005, at the San Jose Museum of Art he launched a highly successful Video iPod tour program utilizing the iPod’s Notes-Only Mode (a.k.a. Museum Mode). The Video iPod tour was replaced in 2008 with a first of it’s kind iPod Touch/iPhone tour which utilized the Safari Mobile Browser to deliver audio, video and visual content via the museum’s WiFi network. In September of 2008, Chris took part in the Tate Modern’s Handheld Conference, From Audiotours to iPhones, where he spoke at length on his experiences with iPods, iPhones and cell phones.

In addition to implementing the tours, Chris helped to create the audio and video content that was offered on them. He has managed various projects including recorded interviews, scripted narratives and scavenger hunts. These projects were created entirely in house without any outsourcing to production houses. Using tools like Final Cut Express, iMovie, Garageband, Chris has woven together rich audio and video experiences utilizing copyright free music along with personally recorded clips. In 2007, along with colleague Lucy Larson, Chris won the prestigious MUSE Award for the San Jose Museum of Art for the podcast series “Artist of the Week.” The judges stated, “…produced entirely in-house. SJMA demonstrates admirably that podcasting is within the grasp of every museum.”

Areas of Expertise:

Handheld tours

  • iPod tour development
  • iPod Touch/iPhone tour development
  • Cell Phone tour development

Content Creation

  • Videography
  • Sound
  • Editing (Final Cut Express, iMovie, Garageband)

Interactive Marketing

  • Social Media (YouTube, Flickr, Facebook, etc.)
  • Email
  • Weblogs

Web Design

  • CSS
  • Experience with PHP, JavaScript
  • Wireframing
  • Prototyping

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