chris-alexander.com

Every once in a while a great idea comes out of merging unique items – peanut butter and jelly, chocolate and peanut butter, salt water and taffy all come to mind. I recently had a revelation when I crossed Nina Simon’s and Koven Smith’s write ups about institutions using Twitter with a few sites I recently came across.

A few weeks ago I found myself on a site called F*** You 2008. The site aggregates Twitter messages with the term “f***you2008″ by searching for the phrase in recent tweets using what appears to be some fancy Ruby scripting. For the most part these messages include expressive comments about money lost, jobs lost, or any other unfortunate event associated with 2008. While I don’t totally agree with the language used on the site, though it is pretty funny, I was intrigued by how it was able to display comments directed at a specific subject.

Another site I came across recently almost does the same thing! www.dearie6.com asks it’s visitors to follow on Twitter the user profile of DearIE6. Once you are following that profile you can send direct messages to it which in turn will be displayed on the site www.dearie6.com. This site is a place where people can comment on their frustrations with the bug-ridden V.6 Internet Explorer browser.

I came across both sites after I had read the recent Twitter related posts on the Museum 2.0 blog and at www.kovenjsmith.com. Both articles address the institutional voice and how it should be leveraged in an online social space such as Twitter. Nina talks about creating a unique experience in your institution around Twitter by posting funny things overheard, behind the scenes info, or interesting facts about the building. This got me thinking…

Since I have a budget of nill-to-none at the museum I’m always trying to think of ways to use the internet to benefit our programs and collection at a low price point. I’ve recently been thinking about ways of commenting on works of art in the permanent collection and how this could be achieved in an engaging and interactive way.

Enter F***you2008 and DearIE6.

Hung Liu - Chinese Profile (Collection of SJMA)

Let’s say that I wanted to have a page devoted to Hung Liu’s Chinese Profile in our permanent collection. The museum would sign up for a Twitter account with the username @ChineseProfile or @SJMA_ChineseProfile. Visitors, both onsite and online, could then send comments or thoughts via the direct message feature on Twitter which would show up on the @ChineseProfile user page. This would have to happen after the visitor signed up for the service and then started to follow @ChineseProfile. A museum could create a Twitter page specific to an artwork in the collection where people could actively engage with others around the artwork. The work could even engage them back through a curator, registrar, preparator, or all three!

Example Wireframe

I like the idea of taking things a step further by utilizing the APIs or widgets offered by many of these web services to bring the experience to our your own website as well. You could create a page on your institutions site and pull the dialogue to it through some scripting with the Twitter APIs. Additionally on the page you could have a large image of the work, maybe a Wikipedia entry describing the work, etc. To illustrate, I have drawn up a wireframe example which you can view in-full by clicking on the thumbnail.

Obviously one of the biggest challenges with utilizing Twitter is the generational gap and trying to gain the art perspective of the older technology-challenged museum visitor. While they might have heard about Twitter by watching CNN or reading about it in this thing called a newspaper, they might never have signed up for any services on the Internet. Then to try and explain the concept of an “@” message sounds even more difficult.

I’m not sure if this is a truly unique idea. Are any museums doing it or something similar? I’d really like to know. I share this information with the larger museum community with the hopes that someone might attempt it and report back. Unfortunately, in my new limited capacity (half-time due to budget issues) I don’t think I will have the opportunity to attempt it! Let me/us know if it works out!

You can follow me on Twitter at www.twitter.com/cmalexander

Yep - That's me!

In April 2008, at Museums and the Web in Montreal, I was fortunate enough to be involved in the preliminary planning for a conference at the Tate Modern. The focus of the conference was on handheld tours and came to be called Audiotours to iPhones. Jane Burton, Creative Director for Tate Media, searched me out in Montreal to see what the San Jose Museum of Art was doing with the iPod Touch. Thankfully she was impressed and invited me to attend a luncheon centered on the planning of the conference to be held in London. At lunch I found myself in unbelievable company with museums like the Smithsonian, New York MoMA, and Tate. Yes – me in the company of these prestigious museums!

Flash forward to July, I had almost given up on the conference because it was to be in September. That was only 3 months away, but lo and behold an email came from Jane asking me if I was still interested. Uh…yeah!? I was asked to be one of 8 keynote speakers because of our recent forays into handheld tours at the San Jose Museum of Art, particularly the iPod Touch/iPhone.

After attending I can say that it was definitely the best conference that I have been to. This is due in large part to the intense focus on the subject matter. Most conferences offer a wide variety of topics where you can pick and choose, but not this one. It explored many aspects surrounding handheld tours from simple basics to what the future may hold.

The conference was preceded by a full month of active involvement on a Wiki created especially for the event. Invited contributors were asked to provide information and insights relevant to the conference and four predetermined topic points: Handheld Basics, Choosing a Platform, Getting it Done, and Advanced Handhelds. Anyone who is interested can view the Wiki at http://tatehandheldconference.pbwiki.com/. If you wish to contribute you can request access through the Wiki administrator.

Conference Day 1

The conference was a two day event held on September 4 and 5, 2008. The first day was by invitation only, where I joined 30 people selected from museums around the world. The focus of discussion was on the four topics from the Wiki. The new information gathered during each discussion was added to the Wiki and was synthesized into four mind maps. A mind map is a diagram used to represent ideas linked to a central key word or theme.

Conference Day 2

The second day was a public symposium attended by 200 people. Each mind map topic from the day prior became a session of one and a half hours with two keynote speakers presenting their own experiences related to their topic. As one of the selected keynote speakers, I co-presented along with Célia Meunier from the Louvre during the “Getting it Done” session. Presenting on SJMA’s in-house content creation and delivery via iPod Touch offered a unique contrast to the Louvre who works closely with Antenna Audio producing large quantities of audio and video content. Following our two presentations, there was a round of questions and answers which provided rich followup discussions about the work at the SJMA and the Louvre. Many of the keynote presentations from day 2 are available via embedded SlideShare players on the Wiki.

I have to say, one of the most pleasurable parts of the conference were the people involved. The mind-power that was there was truly impressive and to be a part of it was an honor I will not soon forget. I must concur with my new friend Daniel Incandela from the Indianapolis Museum of Art where he wrote on their blog, “The conference represented some of the most innovative and brightest minds working in museums today.” I made so many new friends and connections; I cannot wait to talk with them again in person. Everybody made me feel so comfortable with their warmth and kindness.

I want to thank Jane Burton from the Tate and Nancy Proctor from the Smithsonian for inviting me to attend. It was a privilege to learn from the many brilliant people who attended and, in turn, share the accomplishments of the San Jose Museum of Art with the iPod Touch tour.

One of the Mind Maps created

There are other mentions of the conference on the Musematic blog by Nik Honeysett; the IMA blog by Daniel Incandela; Buzzeum by Diane Drubay (in French, but page has a translator); and Nina Simon makes a mention of the Wiki usage on her Museum 2.0 blog.

Dave Patten of the Science Museum in London started a Flickr Group with images of the event if you are interested.

San Jose Museum of Art’s iPod Touch/iPhone tour: http://www.sjma.mobi (best viewed on one of the devices)