Friday, August 7th, 2009
I’m excited about two recent projects that I’ve produced at the San Jose Museum of Art. Both are video projects around exhibitions and in both cases we are using the typical platforms of YouTube, iTunes, mobile tour for delivery. Additionally SJMA is now a partner of ArtBabble and the videos are available there.
The first project is a series of videos that were created to help promote and inform around the exhibition Todd Schorr: American Surreal. A colleague of mine and I flew down to Beverly Hills for the day to interview Schorr about his influences, technique and many of his works of art. Todd Schorr was welcoming to us and offered a bounty of information which we filmed in high definition video to later be edited down to the videos for the exhibit.Todd Schorr’s work has a lot of depth to it and contains a lot of nostalgia from his childhood. This includes classic cartoons, monster movies, comic books, pulp magazines, and toy models. Additionally, Shorr incorporates a lot of commercial iconography, knowledge acquired from his years as a commercial designer.
Back at the museum we broke down the video we had into four different informational segments and one preview/promo video. The promo video consists of pan and zooms over several key Schorr painting while interspersingsmall snippets of the day in Beverly Hills to whet people’s appetites for more of the interview. All of this was layered over an old song that I found online by the Raymond Scott Quintette called Powerhouse. Scotts music was purchased by Warners Brothers and musical director Carl Stalling incorporated it into many of the classic Looney Toons cartoons. The music fits perfectly with the subject matter.
We were fortunate enough to be featured on several heavy traffic blogs such as Drawn, Boing Boing and Laughing Squid which bumped up the views considerably. The preview video is closing in on 20,000 views as of the writing of this post.
Enjoy the videos!
The second project centered around the exhibition Ansel Adams: Early Works. After a lot of brainstorming around the idea of social media we decided to ask outsiders to participate in the exhibition by submitting their own photos.
The idea was to make a video asking people the question, “Is it you?” throughout. Each time the question popped up an arrow would point to a person who was taking a photo in Yosemite National Park. Interspersed between all the people would be shots of some famous landmarks within Yosemite itself. At the end a final question is asked — “Are you the next great photographer?” Instructions are then shown stating “Submit your photos to be part of the exhibtion. www.flickr.com/groups/ansel”. Once there the user finds out more guidelines for submitting their Ansel Adams inspired photo.
We had thrown around the idea of having the general public vote for their favorites in the Flickr group. The winner would then be represented in a separate spot in the exhibition. Instead of being exclusive it was decided to be more inclusive. There will be a monitor set up in the gallery which will deliver a looping slideshow of all the photos.
I’m pretty excited by the concept and the video production (it might be my best video to date). I was fortunate enough to travel to Yosemite to shoot the video which was shot entirely in black and white HD. One of the challenges was to film people with their faces obscured to avoid any clearance issues. The last shot of the video took a stroke of luck to obtain.