Posts Tagged ‘sanjosemuseumofart’

Musings

Road Trip Heels Screenshot

It’s very exciting to announce that the video we created for our Road Trip Exhibition won the Gold award in the category of Public Relations and Development at this years MUSE awards. The MUSE awards are given out by the Media and Technology committee, part of the American Association of Museums, for excellence in the area of museums and technology. The jury that voted in our category, led by Dana Allen-Greil, Project Manager for New Media, National Museum of American History, Smithsonian Institution, Washington, DC, said this about our video:

This quirky video was produced in-house by San Jose Museum of Art staff armed with only a sense of humor, a video camera, and some crazy Japanese high-heels. The short clip depicts a journey to the fabulous Giant Artichoke restaurant, where a postcard is purchased and sent to the museum for inclusion in the “Road Trip” exhibition. Viewers are then prompted to send their own iconic, unusual, and hilarious postcards to supplement the museum’s “Road Trip” exhibition.” The judges were impressed with the innovative, low-cost, and appropriate use of technology to reach a large audience and engage people with the exhibition beyond the walls of the museum. Both the idea and the execution are fun, creative, and playful and show that the museum is both scrappy and savvy about engaging with visitors and successfully integrating experiences between online and offline presences.

When we created the video we knew that we were making something that was fun and special. It was definitely a new direction for us and it felt good to be pushed and challenged by our Director of Marketing.

As with most projects this was not a solo effort. I want to thank my partner in crime at SJMA Lucy Larson, Manager of Interpretation, for being a great and fun person to work with and an outstanding springboard for ideas (we can volley ideas back and forth with great ease). Additional thanks go out to Nicole Mcbeth, Director of Marketing, for her advice and up front criticisms which helped to fine tune the video in the editing process and also to Kristen Evangelista, Associate Curator, for creating an inspiring exhibition to work from.

Also, I want to thank AAM’s Media and Technology Committee and the jury that selected our piece.  It’s great to be recognized for our efforts and to be in the company of so many great organizations!

SJMA Wins Gold @ MUSE Awards from Chris Alexander on Vimeo.