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I was flattered to be asked, through our YouTube Channel, by David Hart at New York MoMA if I would be interested in presenting at Museums and the Web 2008 about how we utilize YouTube at the San Jose Museum of Art. I was quick to accept because this would be my first conference speaking engagement. Also on the panel were Allegra Burnette, The Museum of Modern Art, New York; Daniel Dark, The Indianapolis Museum of Art; Jennifer Rossi, Hirshhorn Museum and Sculpture Garden; and Nicole Minor, The Exploratorium, USA. The idea for our panel presentation and discussion built on a presentation at Museums and the Web 2007 put on by the Indianapolis Museum of Art about posting videos to YouTube. Our idea was – so now you have a video on YouTube now what? My section dealt on how to make your video viral in a marketing campaign. The session was very well attended with attendees spill into the aisles and standing out in the hallway and lined up against the back wall.

The paper that we collaborated on Beyond Launch: Museum Videos on YouTube is available on the Museums and the Web 2008 website. Thanks to David and Allegra for putting it all together!

Here is the presentation that I gave:

The San Jose Museum of Art’s YouTube Channel can be found at http://www.youtube.com/sanjosemuseumofart

The San Jose Museum of Art was fortunate enough to host a group of 25 Museum and the Web attendees, from all over the world, on their field trip down from SF to three South Bay museums. I addressed several key tech initiatives that the museum has been pursuing and at the end my department fielded questions from the group. Unfortunately I did not make an audio recording of the presentation. Lots of great and interesting people attended! Thanks to everyone!




Links from the presentation:

• SJMA’s Website
• SJMA’s Artist of the Week page
• SJMA’s YouTube Channel
• SJMA’s Odeo Channel
• IODA (Independent Online Distribution Alliance)